Almost invariably, several Home All business to look toward the home appliance industry. Common needs of many customers, making home appliance stores and between the market has a natural basis for cooperation. Recently, with the home situation of intense market competition, China the United States,
Suning And other home appliances giant, is to partner profile, begin the home involved in Hangzhou war. The industry estimates, the general trend because of the shaky economy, “criss-cross” in the joint networkork
Marketing Mode, or home building materials industry will resist the “financial crisis”, enhance the viability of the new approach.
The new marketing model Appliance purchase vouchers to buy furniture, building materials Plus Free
Home life square in the new era, “You
Decoration My Posts money “in the second quarter activities, Gome the first” visible. “According to the new era of cooperation agreements and national beauty: every April 18 to April 26 during the day, according to the amount of cash prepaid applicants, consumers obtained from 1600 to 8000 yuan countries ranging from the United States purchase vouchers.
Now Suning. Compared to New Era and the National Beauty is still “testing the waters” of regional cooperation, Suning Appliance and decisive 51 Meikailong national unity of action together, seem even more deliberate.
It is reported that only 51 during the event, Suning will show the value of at least 30 million of cash vouchers, 51 preferential participation in national activities Meikailong. “It is only in Hangzhou, Suning Appliance must come up with 10 million of cash vouchers.” Meikailong Yifeng Qiu Bin, shop manager, said 51 projects in Hangzhou Red Star in the first half one of the most important nodes, is expected this The event is now back to a single customer will reach more than 800 million. The event Suning gift coupons, in various supermarkets in Hangzhou Suning any promotions can be based on the use.
Suning Appliance Hangzhou Regional Marketing Leader also confirmed to reporters, 51 period, the intensity of activities Suning itself is very large, Suning holding cash coupons issued Meikailong user, you can, based on this hit a 95 break.
The new strategic cooperation Home appliance stores and seek win-win alliance
Appliances cash coupon of the intervention is a signal. Hangzhou, the home market and home appliances stores between the actual brewing closer communion long-term strategic cooperation and business state.
Argument for such Fang Jian, Qiu Bin also be a positive response. “51’s co-operation, is only the beginning, we have a plan and Suning Appliance stores such as the annual co-signed more stable.” Meanwhile, as the person in charge Meikailong Jinmao shop, said Qiu Bin, expected in October opening of 400,000 square meters east of the city, Jin Mao shop, certainly into the appliances, home improvement, entertainment,
Food Catering, and even retail, financial services, including various . “One, professional home appliance stores in the planning area of 10,000 square meters.”
Coincidence that a new era of home life in the Square, and the upcoming opening of H & F home town in the late planning, are also entered for the chain of appliance stores to set aside “position.”
“Home and home appliances together is the trend.” Relevant to industry sources, although in the different Format, but the domestic clients and customers have many common household appliances and necessary connection, home and appliance stores in the interaction will be conducive to maintaining its professional management under the premise around the “home” theme achieve a complementary and share resources, and ultimately is a win-win and even win.
New trends “Home” birth joint marketing chain
“Vertically and home appliance industry is only one direction.” It has been observed, the “Pan-home industry chain” of development, is to include building materials, furniture, home decoration, household appliances, and even real estate,
Car Upstream and downstream industries, etc., to form a bi-directional, multi-joint marketing model to the three-dimensional. The Hangzhou is also the major domestic marketing strategy in this direction is to quietly change.
In addition to these two major home appliance stores in the first to market and co-operation, 51 International Convention and Exhibition Centre will in the peace of the second curtain
Zhejiang Furniture section, a large home based industry, organization of furniture, building materials, home improvement linkage three related industries, exhibition, also relying on the strength of the Government and the Association, for the first time the province will be expanded into a large regional show exhibition, in the province set up more points venue, the Union throughout the enterprise “Baotuan heating.”
Be opened in May Hongfeng home town, the desire to “Amoy Housing Day” moved to open the site together within the real estate developers and Yuhang formed a delegation to try to real estate + marketing model home complex, through the cluster plate effect in promoting the housing blocks west of Hangzhou, while popular, expanding the city’s reputation Hongfeng home and influence.
Star Longma will start the two “Star Dragon creative design square” is a decorative design to Hangzhou will be the first large gathering of high-end platform for industry, large construction design brand decorative businesses, boutique design bodies of three levels of creative enterprises, supporting the Star Dragon Decoration Exhibition Center, as consumers will be the design, materials to the construction of the “through train” to improve service.
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